The Sterling Society Club Already booking rooms in Dallas and you want to receive incentives for renting them? Booking at the Sterling Hotel of Dallas makes you eligible to join our Society Club. You can receive money back in your pocket or Executive Dollars back for your company. Benefits for becoming a member: Guaranteed room rental rates Starting as low as $59.00 (depending on volume) Rooms automatically upgraded based on availability Members receive a free night stay for birthday and anniversary 10% off meeting room rentals Earn Executive Dollars The dollars are good toward the purchase of meals and guest rooms, or trade Executive Dollars for a cash refund paid to members cumulative monthly. Dollars accumulate at a rate of $5.00 per hotel room per night. Dollars kept as Executive Dollars have a value of $10.00 per hotel room night. Free Starbucks Coffee Members visiting our lobby can drink Starbucks coffee for free. Just present the Society Coffee Card for a free cup of coffee. Coffee is available daily.